Branding Your Capital Campaign
Venue: Online Webcast
|Event Date/Time: Apr 29, 2010|
Join us for a strategy session on how to develop a campaign identity that effectively captures your institution's character and links it to your campaign's goals. Along with analyzing successful campaign brand case studies, you will learn specific pointers for:
* Understanding the differences between an institutional brand and a campaign brand
* Determining how the two brands can work in concert
* Planning and deploying a campaign brand initiative
This webcast will provide practical branding insight for campaign directors, advancement executives, development and marketing managers, and design professionals charged with launching a campaign effort.