A campaign provides the unique opportunity to position your institution in the minds of your alumni, donors, and prospects. Creating a compelling campaign brand for that opportunity takes detailed planning and timing. It also requires delicately balancing the campaign goals with the institution's existing brand and strategic plan.

Join us for a strategy session on how to develop a campaign identity that effectively captures your institution's character and links it to your campaign's goals. Along with analyzing successful campaign brand case studies, you will learn specific pointers for:

* Understanding the differences between an institutional brand and a campaign brand
* Determining how the two brands can work in concert
* Planning and deploying a campaign brand initiative

This webcast will provide practical branding insight for campaign directors, advancement executives, development and marketing managers, and design professionals charged with launching a campaign effort.