Prepaid Mobile North Asia (PMNA)

Venue: Shanghai

Location: Shanghai, China

Event Date/Time: Jun 22, 2010 End Date/Time: Jun 23, 2010
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We’ve been very successful in SEA, so now we’re looking to repeat this success for NEA.

Although there are some issues that are specific to China, there is also a lot of significant overlap between each region’s concerns.

Operators are tinkering with the parameters as ARPU falls, hoping that a change in tariffs might result in a boost in volume. Pricing and bundling strategies change rapidly and it’s essential to know which might yield the best results. As these prepaid-heavy markets roll out hundreds of thousand SIM card per month, and there are a limitation on the numbers they have, dynamic SIM card management is a concern.

There is also a correlation between prepaid users and the youth market so operators are keen to market and brand their prepaid product to attract this segment, including the use of non-price related retention strategies. An issue is also how to ensure these users will grow with the brand and sustains the lifecycle so that they continue topping up the service and possibly converts into post-paid.

Also, the issue of how to enable prepaid usage of data services, whether it is billing, or just allocation of sufficient broadband width for this segment. Vendors are looking to break into the NEA market, as the sheer size of the subscriber number is enticement enough.

Main Topics you don’t want to miss:

*Creating a comprehensive prepaid user experience – from activation to top up, rural & city demographics
*Driving ARPU & increasing customer spend via VAS and data services
*Strategies for market penetration and rapid expansion

Who will you meet at the conference: Key Telecom Operators with the following job functions:
*Head/Director of Prepaid
*Head/Director of VAS/Mobile Content
*Head/Director of Product Management
*Head/Director of Customer Retention
*Head/Director of Wireless/Commercial Operations
*Head/Director of Customer Care