Is your organization struggling with getting media attention in an era of traditional media decline? Are you fully up to speed on the tools and best practices to meet the challenges of media relations in this new landscape? Are you integrating traditional media with new/social media for maximum impact?

Media relations is an on-going concern for most organizations, but significant changes in the Canadian and international media environment are impacting the way communications professionals interact with the media. Perennial challenges such as getting your story out and building relationships with journalists are now combined with a decline in traditional media and a rise in new/social media channels.

We are pleased to be working with The Canadian Institute to present Media Relations: Meeting the Challenges of a New Media Landscape on April 29-30, 2010 in Halifax. The program has been developed in consultation with our peers and provides practical advice and solutions to the top issues and challenges media relations professionals are facing. It will bring together journalists, editors, media relations specialists and public relations general practitioners.

The program has been very popular in other locations across the country and The Canadian Institute is pleased to present the program for the first time in Atlantic Canada.