Minimising Churn & Building Profitability 2010

Venue: Grand Copthorne Waterfront Hotel, Singapore

Location: Singapore, Singapore

Event Date/Time: May 25, 2010 End Date/Time: May 26, 2010
Early Registration Date: Mar 15, 2010
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10th Annual Minimizing Churn & Building Customer Profitability

25 - 26 May 2010
Grand Copthorne Waterfront Hotel, Singapore

Running for the 10th year, Telecom iQ’s Minimizing Churn & Building Customer Profitability is Asia Pacific’s leading telecommunications conference addressing key issues in churn management and revenue retention. It is the best platform for experts to share their insight and experience in tackling churn and driving customer profitability.

Each year, telecom industry players attend this event to learn from fellow practitioners and discuss emerging trends. Their key takeaways from the conference include improved ideas and strategies to maintain a stable subscriber base, optimize business intelligence processes and ultimately, obtain their customer’s loyalty.

Join us as we focus on three major conference themes:

1. Understanding customer behaviour and usage patterns to increase revenue generation, customer profitability and up-sell
2. Optimizing retention programs by evaluating their results and effectiveness in producing customer loyalty
3. Going beyond incentive-based strategies to convert customers into brand advocates that in turn drives loyalty

Key issues we will explore in 2010 include:
- Best practices for segmentation of customer base and identification of premium subscribers
- Using trigger-based campaigns and targeted incentives to influence customer behaviour
- Practical evaluation of both points- and merchant-based loyalty programs- the challenges and learning
- Bundling irresistible voice, data & broadband plans to retain subscribers and acquire more customers
- Pre-empting churn through innovative product offerings and cutting-edge content
- Extending the duration and enhancing the value of customer lifecycle
- Building customer loyalty through good service and increased communications

Featuring fresh insights from our expert speakers:

• Thomas Hundt, CEO, Smart Mobile Cambodia
• Menchi Orlina, Chief Marketing Officer, Globe Telecom
• Sandra Marlene De Zoysa, Group Chief Customer Officer, Dialog Telekom Sri Lanka
• Gael J. Campan, General Director, Beeline Cambodia
• Justin Caswell, General Manager, Strategy & Insight, Vodafone New Zealand
• Karen Ganschow, Executive Director Relationship, Marketing, Telstra Australia
• Joy Y. Sanchez, Head, Customer Care Group, Smart Communications, Philippines
• Shafayatul Islam Khan, Head of Postpaid Market, Development & Customer Loyalty, Banglalink Bangladesh
• Adrian Tan, Manager, Customer Insight, Starhub Singapore
• Per Brogaard, Head of Strategy & Project Office, Digi Malaysia
• Laszlo Barta, Deputy CMO & CRM Director, Grameenphone Bangladesh
• Juinita Senduk, Head, Customer Relationship, Management, PT Mobile-8 Telecom Indonesia
• Fuad Fachroeddin, Group Head of Integrated Marketing, PT Indosat Indonesia
• Saurabh Gupta, Regional Executive Officer, Etisalat India

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To register or to get more information visit , email or call (65) 6722 9388