The PRSA 2010 Digital Impact Conference (PRSADI)
Venue: 101 River View
|Event Date/Time: May 06, 2010||End Date/Time: May 07, 2010|
|Registration Date: May 06, 2010|
|Early Registration Date: Mar 31, 2010|
Attend the Digital Impact Conference:
- Stay on top of the latest online public relations trends and technologies.
- Learn what is working for brands and what isn't.
- Take away actionable tips and tools to immediately implement in your organization.
- Learn how to advance your social media programs from pilot programs to fully integrated communications programs.
- Discover what changes need to be made to your organization's practices, processes and infrastructure before integrating social media into your day-to-day communications.
- Learn how to recognize and avoid common pitfalls of social media implementation.
- Learn how to stay compliant and out of trouble online.
- Network with your peers.
Learn from today's top digital influencers. Sessions include:
HOW TO CREATE A SOCIAL MEDIA PLAN: Build Community and Brand Awareness Through Strategic Social Communications
Deirdre Breakenridge, president and director of communications, PFS Marketwyse
CISCO CONNECTS WHERE IT MATTERS: A B2B Social Media Case Study
LaSandra Brill, manager, Service Provider Web & Social Media Marketing Group, Cisco Systems
LEVERAGING SOCIAL MEDIA FOR THE UNILEVER BRANDS: Get Heard in a Sea of Voices
Stacie Bright, senior communications marketing manager, Unilever
ARE BRAND AMBASSADORS FOR ME?: How to Get Customers and Clients to Spread Your Marketing Message
Paul Gillin, author, speaker, online marketing consultant, Paul Gillin Communications; and
Dave Balter, founder and CEO, BzzAgent, Inc.
PR3.0: Where the PR Industry is Headed
Peter Himler, founder/principal, Flatiron Communications LLC;
Kami Watson Huyse, APR, president & chief operating officer, Zoetica; &
Joe Jaffe, president and chief interrupter, Crayon
GLOBAL MARKETING VIA SOCIAL MEDIA AND E-COMMERCE: How to Outpace the Competition
Andrew Lark, vice president, Dell
THE BUSINESS CASE FOR PUBLIC RELATIONS: Help Your Clients, CEO and Others Understand the Value of PR and You
William Murray, CAE, president & COO, Public Relations Society of America; &
Kami Watson Huyse, APR, principal, My PR Pro
HOW ALL THNGS DIGITAL FIT TOGETHER: Reduce the Barriers to Connecting
Jeremiah Owyang, partner, Altimeter Group
BRINGING SOCIAL MEDIA INTO THE NEW YOUR TIMES: How to Engage a Larger Share of Your Audience Through Social Media Tools
Jennifer Preston, social media editor, The New York Times
ARE WE THERE YET?: How to Develop a Corporate Social Media Policy
Jeremy Rawitch, manager, customer and ethnic communications, corporate communications, Southern California Edison
News at the speed of TMZ: How to Reach Millennials
Kevin Roderick, director, UCLA Newsroom, University of California, Los Angeles
FACEBOOKING THE U.S. MARINE CORPS: How the Few and the Proud Use Social Media
Colonel Bryan Salas, director, U.S. Marine Corps Public Affairs
SMART POWER AND NEW MEDIA: How the U.S. Department of State is Using the Tools of 21st Century Statecraft
Daniel Schaub, acting director, digital communications & senior Web manager, Department of State, Bureau of Public Affairs
How to Nuture Connected Customers
Deborah Schultz, partner, Altimeter Group
HOW TO COMMUNICATE LIKE GOOGLE: Beta Test, Then Refine Your Communications Tools
Gabriel Stricker, director, global communications and public affairs, Google, Inc.
Plus Digital Impact Conference co-chairs, Elizabeth Albrycht and Eric Schwartzman provide you with their insights and answers to your questions in their daily wrap-up sessions and the Friday interactive networking luncheon.
Why wait? Save $100 when you register for the Digital Impact Conference by March 31, 2010.