Search Analytics 201 Workshop in New York (Search Analytics)

Venue: Hilton New York

Location: New York, United States

Event Date/Time: Mar 22, 2010
Report as Spam


This new one-day program is dedicated to improving results of your search marketing through search analytics.

Key emphasis is on paid and organic search analytics including:

Search analytics definitions and terminology

Search Analytics and metrics for success for non ecommerce sites

Key Performance Indicators for paid and organic search

Organic search visibility and defining data points of value beyond rankings

Leveraging lessons learned from organic for paid and paid for organic

Structuring paid search campaigns with analytics in mind

Creating meaningful reports

Leveraging Site search insights for SEO and

Getting Started: Benchmarks and the audit process for optimization

How to improve your campaign performance & profitability

Winding up, winding down and finding the perfect balance
Real-time, performance based budgeting
Search analytics tool talk


Additional Information

Register today and receive 15% off the registration for this workshop. Enter ALLCF15 Registration Information: For questions regarding registration, please call +1 800-955-2719 or send an e-mail to