Paid Search Training in New York (Paid Search)
Venue: Hilton New York
|Event Date/Time: Mar 22, 2010|
Page Zero Media, a trusted thought leader in paid search marketing (also known as PPC or SEM), will offer a one-day Paid Search Training Course in conjunction with SES New York. This course targets marketing and technical staff alike and offers strategy and tactics necessary in today's fast changing paid search world, focusing primarily on Google AdWords and Microsoft adCenter. Actionable analytics are a key component of any paid search program, so here's your chance to kill two birds with one stone. Whether your company relies on paid search for the majority of its online revenue generation, or whether you're considering ramping up your program, you know that paid search is essential for success due to its strong ROI, rapid feedback cycles, and measurable performance. Advertisers will spend $30bn in this channel in 2010.
Best practices alone won't help you rise to the fore in highly competitive keyword auctions. The instructors also reveal those little extras that help you get a real edge on the competition.