New Product Innovation, Design & Development for Health Plans
|Event Date/Time: Sep 29, 2010||End Date/Time: Oct 01, 2010|
|Registration Date: Sep 29, 2010|
|Early Registration Date: Jul 16, 2010|
New product development and consumer engagement go hand-in-hand. For new products to attract members and deliver promised savings, they need to not only incorporate the latest in benefit design but also take advantage of support tools to help members get the full value of their coverage. Plans must use online technology to showcase its innovation in product strategy, development, design and management. In this highly competitive industry, listening to the voice of the customer, ensuring speed to market, delivering a quality product or service, and providing a timely response to competition are all critical factors for strong performance and market growth.
Healthcare is trending towards a consumer driven market. We are designing this program to examine both the commercial group and individual/retail markets with respect to online solutions that coordinate, simplify and merge health information -- giving members access to financial, health and coverage information in an accessible way. This conference is intended to get product development, management, marketing and transparency silos prepared for a profitable future.
Determine what kinds of products and services employers are looking for NOW
Develop products that can be specifically tailored to meet the needs of individual employers
Learn about the latest customer self-service tools and ensure consumers utilize cost-cutting technological innovations
Leverage actuarial data to develop competitively priced products and low-cost products for employers who meet certain benchmarks
Capitalize on the growth of the individual/retail market
Understand how the new political and economic landscape will affect your business