The 2nd Annual Open Innovation Summit

Venue: TBD

Location: Chicago, Illinois, United States

Event Date/Time: Aug 11, 2010 End Date/Time: Aug 13, 2010
Registration Date: Aug 11, 2010
Early Registration Date: Jun 04, 2010
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After an enormously successful inaugural event, World Research Group is excited to bring back the 2nd Annual Open Innovation Summit. Open Innovation is driving a wave of new product development and business innovation that comes with a brand new set of rules. It has the potential to turn a product innovation team of fifty into one of five thousand and cut new product development cycles down from 18 months to 18 weeks.

And then there are the behemoths. Having had the foresight to begin the external search for innovation early, and the budgets to take more than their fair share of calculated risk, companies like P&G, Pfizer, Apple, Kraft and IBM are achieving great success across the board. While these forward reaching giants are still in the early phases of unlocking the true potential of Open Innovation, they are paving the way for many as they begin to more fully exploit this new, seemingly borderless world by developing hard and fast business strategies in line with changing business ideologies.

The 2nd Annual Open Innovation Summit features the industry's leaders, chief innovators, bloggers, inventors and other experts. Our program features case studies and best practices that reengineer how you must approach the front-end innovation practices to compete most effectively in a world of exponential growth and change.

Attendees will hear from some of today's most innovative companies, including PepsiCo, Cisco and Cummins, and learn the secrets of how they are looking to both the front and back end of innovation to skyrocket themselves to new levels of success. They will explore external sourcing options and develop strategic partner management plans. They will identify new approaches to achieving internal buy-in and begin developing value-added and risk-adverse IP strategies. In addition, participants will get to hear both European and Asian perspectives on Open Innovation, and benefit from the cross-industry insight and ideas they may not have ever thought of.

Attendees will network and knowledge-share with experts to identify new and exciting channels to help them fatten their own product pipelines. They will leave with not only a solid understanding of the limitless opportunities available but tactical plans for integrating new concepts and strategies into their existing business structures. And ultimately, they will begin forming those strategic partnerships that will deliver commercial success.


United States