New Approaches to Strategic Enrollment Management

Venue: Hyatt Regency Chicago

Location: Chicago, Illinois, United States

Event Date/Time: Jun 21, 2010 End Date/Time: Jun 23, 2010
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Traditional SEM concepts that have helped institutions predict and manage enrollment need to be adjusted to meet the challenges of the next decade. Shifting applicant pools, increasing numbers of first generation students, and declining endowments and state revenues will challenge institutions to maintain viable enrollment levels, sustainable net tuition revenue, and improve retention outcomes.

Join your colleagues at this unique conference to explore new approaches to SEM that will help you deploy changes to your marketing, branding, pricing, and retention plans and that will serve to stabilize enrollment, revenue, and graduation outcomes.

This program is designed for professionals seeking basic training in SEM concepts as well as mid-career professionals seeking guidance on the new institutional pressures they are facing. Participants will:

* Learn about trends that are affecting the institutional stability over the next decade
* Review basic SEM techniques that inform marketing, admissions, and net pricing policies
* Analyze ways that traditional approaches to outreach, admissions, pricing, and retention can be adjusted to maximize enrollment in future years


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