Medicare Marketing ROI: Whatâ€™s Workingâ€¦and Whatâ€™s Not?
|Event Date/Time: Apr 15, 2010||End Date/Time: Apr 15, 2010|
For those plans going head to head in intensely competitive direct-to-consumer markets of Medicare Advantage, Supplement and Part D, in-market tactics around customer segmentation, lead generation, and sales integration are critical success factors. More importantly, these conditions mean health plans cannot afford to be bound by traditional approaches to marketing. Staying ahead requires a critical assessment of marketing fundamentals as well as a look at next generation tactics to determine program adequacy:
Are baseline assumptions valid?
Is your brand position an integral part of direct response messaging?
Is advertising and media delivering a cost per sale that meets (or beats) expectations?
As the traditional â€œfour Psâ€ marketing mix changes, are you changing with it?
Are marketing, sales and compliance working together, really?