Event Date/Time: May 27, 2010
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Because of public scrutiny about college costs and the value of a traditional 4-year degree, many consumers are focusing on less expensive schools early in the college selection process. In order to maintain effective application levels at the early stages of the funnel, colleges need to actively communicate institutional value and affordability early in the college search process through carefully crafted branding and messaging campaigns. These messages need to be communicated to all constituents in the process: students, parents, alumni, campus leaders, the public, and policy leaders.

Join us for this "how-to" approach to re-crafting institutional messages about costs, value, and tangible outcomes. You will learn:

* How to clearly explain institutional cost structure to prospects and applicants early in the cycle before they eliminate your college from the search process
* Techniques for communicating institutional value and affordability at all stages of the admissions cycle
* Ways to strengthen your recruitment funnel by crafting meaningful affordability and value messages in print, web, email and direct to consumer approaches
* How to talk to policy leaders, alumni, and the public about value to ensure long-term financial support