Open Webinar: Reaching Customers Wherever Theyre Browsing
|Event Date/Time: Apr 06, 2010||End Date/Time: Oct 06, 2010|
Time: 1:00 PM GMT | 8:00 AM EDT
Google's AdWords and Bing's AdCenter puts your paid search ads in front of your audience at the very moment they're searching for something. But they also provide another powerful way to help you expand your ad distribution and improve brand awareness. It's called contextual targeting and it places your PPC ads on other websites that are relevant to your products and services.
And the great thing about contextual advertising into these huge networks is, you can use text ads, image ads and even video. Not only that, you have total control of your content network campaigns (in the same way as your AdWords campaigns). You can target specific websites, use demographic bidding and even choose language and geotargeting.
Join us for this webcast which will give you a better understanding of how contextual advertising works. And using the right management tools you'll learn how to plan, execute, control and monitor campaigns for maximum ROI.