Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising Workshop (PPC Workshop)

Venue: Colorado Convention Center

Location: Denver, Colorado, United States

Event Date/Time: Jun 23, 2010
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Paid Search is one of the fastest and most effective ways to gain a presence on the search engines. Done incorrectly it can also be one of the costliest. There are many diverse components to a pay per click campaign, but all have to work together to achieve the best return.

This comprehensive training program will familiarize attendees with a multitude of paid advertising subjects. The course covers material for both the beginner and experienced advertiser. Attendees will learn about the best practices in setting up and organizing a paid search campaign as well as advanced optimization techniques to ensure maximum return on your investment.

This multifaceted training session will provide instruction on better keyword selection techniques, ad copy improvements, landing page optimization as well as ways to make you more efficient in managing your campaign and budget. We'll show you ways to stretch your pay per click dollars and help you avoid budget disasters. We include a segment on analytics that show you easy ways to monitor performance and capture the information detail you need to make good marketing decisions.

This half day training session provides practical real-world solutions and techniques to help you get the most from your paid advertising.


Additional Information

Instructor: Christine Churchill, President, KeyRelevance