Rethinking Multi-Year Pledges to Increase Reunion Giving

Venue: Online

Location: Online, United States

Event Date/Time: Aug 10, 2010
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Reunions provide your shop the chance to showcase campus improvements, network with out-of-state alumni, and educate a large number of constituents about your current institutional needs. However, a disproportionate focus on the 25th and 50th anniversary class campaigns can hinder you in achieving your fundraising potential.

Join us online to consider a fresh approach to boosting your fundraising efforts across all your reunion classes. You will be introduced to a non-traditional, multi-year giving model and learn how you can apply it to your institution. Using the background and results of Washington and Lee University's program as a framework, you will learn how to:

* Make the case for multi-year reunion giving
* Transition to a multi-year model
* Communicate your multi-year giving message
* Ensure pledge fulfillment
* Steward and assess appropriately

Advancement managers (especially those in annual and reunion giving) charged with improving their institution's reunion giving results will learn how to re-approach the multi-year pledge concept to grow their donor ranks.