17th Eurhodip Conference: City Marketing (Eurhodip2010)
|Event Date/Time: Jul 10, 2010||End Date/Time: Jul 14, 2010|
|Registration Date: May 31, 2010|
|Early Registration Date: Apr 01, 2010|
|Abstract Submission Date: Feb 28, 2010|
|Paper Submission Date: Apr 30, 2010|
Eurhodip is the association of Leading Hotel Schools in Europe with more than 150 member schools and universities from 39 different countries. Its 17th annual Conference will be organized in Zaragoza, Spain, from July 10-14, 2010.
City Marketing is an important phenomenon of the last decade. Major cities and provincial towns have designed marketing strategies and have started to use brands aimed at their “clients”: residents, investors and visitors. This very leaflet bears the new logo of the Zaragoza brand.
This approach —normally a joint effort by city councils and the private sector—will no doubt affect the hospitality industry in numerous ways: not only will the number of visitors, hopefully, increase, our visitors will have different expectations or we may even reach entire new visitors’ segments. Also, residents may change their perception of their own city and, thus, their leisure habits.
We invite you to discuss the implications of City Marketing, its benefits and best practices, at the 17th Eurhodip Conference.
A special invitation has been sent out to the member schools of the Panamerican Confederation of Hospitality, Gastronomy and Tourism Schools (CONPEHT). We hope the 17th Eurhodip Conference will be a splendid occasion to share ideas on hospitality education on both sides of the ocean, and to establish international cooperation.
We are looking forward to welcoming you to Zaragoza next July!
The organizing committee,
Zaragoza Hotel Management School