3rd International Conference on Biotechnology for The Wellness Industry
|Event Date/Time: Oct 08, 2010||End Date/Time: Oct 09, 2010|
|Registration Date: Sep 28, 2010|
|Abstract Submission Date: Aug 01, 2010|
Today, human wellness is generally associated with good nutrition, dietary supplements, physical fitness and mental fitness. The â€˜wellnessâ€™ scenario is now apparent throughout the world and is associated with the importance of a balanced diet, recognition of the need for regular exercise, the introduction of workplace fitness programs, and the introduction of new and alternative approaches to the treatment of medical ailments. For organizations, wellness practices help achieve significant financial savings through reduced sick leaves and lower utilization of health care services.
The wellness concept is centered on the idea that the mind, body, spirit, community and environment are inter-related and inter-dependant. People are starting to realize the extent of pro-active control that they can have on their health and homeostasis. They start to look beyond the basic nutritional benefits and focus on disease prevention. The global wellness market, currently dominated by USA, Canada, Japan and Europe, comprises of health-complementary products such as vitamins, dietary supplements and nutraceuticals. The market in Asia is led by Japan and China. Demand is fuelled by growing consumer awareness of diet-disease links, aging populations, advances in nutrition, growing purchasing power and rising health-care costs. Wellness industries have accelerated to become the next trillion dollar industry.
The application of biotechnology and wellness technology is expected to create added value to food products, nutraceuticals, cosmeceuticals, healthcare sectors and industrial bioprocessing sectors.
This conference serves to provide a platform for people associated with the wellness industry to disseminate knowledge and share ideas. Towards this, the conference aims to bring academicians, scientists, traditional practitioners, conventional health providers, complementary health providers, decision makers and policy makers together for exchange of views and experiences. People associated with the wellness industry are also invited to introduce their products
Forthwith, the conference intends to gather and promote active participation from various related sectors. Effective collaboration and knowledge sharing in the field would be beneficial to the industry.
Putra World Trade Center (PWTC),Kuala Lumpur, Malaysia is the preferred choice for this conference. PWTC offers an excellent range of quality and customers-oriented facilities, situated within walking distance from nearby amenities and facilities, including 5-star hotels and shopping complexes. PWTC is located at the center of Kuala Lumpur and is one and half hour away from KLIA (Kuala Lumpur International Airport). It is easily accessible via ERL (Express Rail Link, Star LRT (Light Rail Transit) system, KTM Commuter, taxi and bus services.
WHO SHOULD ATTEND
Biotechnologists, scientists, conventional health providers, academicians, decision makers, policy makers, complementary health providers, traditional practitioners, and people who are interested in wellness. Companiesâ€™ management teams who are interested in enhancing productivity of their staff through workplace wellness programs are also invited.
THEME: WELNESS FOR HEALTH & PRODUCTIVITY
In recent years, people have come to recognize that a healthy lifestyle can promote wellness and prevent illness and diseases, allowing them to enjoy long, high quality lives. People strive to maintain homeostasis and achieve their potential by meeting their individual physiological, safety, cultural and spiritual needs. The bodyâ€™s homeostatic balance is affected by diet. Consumption of massive amounts of sugar, salt, caffeine or fried foods can affect homeostatic balance.
Wellness is a state of health in which basic needs are being met and homeostasis maintained. Health problem can be any actual or potential concern or condition which must be resolved and prevented in order to maintain wellness. Unresolved problems will lead to the inability to meet basic needs and maintain homeostasis, eventually resulting in illness. Wellness technology can create healthy energetic environments that can optimize dynamic human system homeostasis targeting physical, mental, emotional and spiritual balances.
In an organization, wellness programs can be incorporated to improve the health and well-being of employees (and their families), in order to enhance organizational performance and reduce cost. Wellness programs typically address specific behaviours and health risk factors, such as poor nutrition, hypertension, coronary heart disease, obesity and smoking. These factors commonly lead to serious and expensive health problems and have negative impact on workplace productivity. While the return on investment (ROI) varies for each employer, studies in the United States have shown that for every USD1 an employer spends on wellness programs, employers can expect a USD3 to USD6 return on their investment. Wellness programs not only improve an individual's short-term and long-term health, but they also help curb absenteeism, improve productivity, and aid quicker return to work for employees on disability leave.
Nutraceuticals refer to phytochemicals or active compounds derived from animals, fungi, or insects proven to be effective natural health product, useful in preventing or treating illness, or optimizing body function. They are generally sold in medicinal forms and are not usually associated with food. Nutraceuticals have been demonstrated to provide medical or health benefits, including the prevention and treatment of disease. Functional food plays a similar role but it is usually consumed as conventional foods. Food and pharmaceuticals industry are thus pursuing research, development and marketing of nutraceuticals.
Cosmeceuticals represent functional cosmetics and skincare products. Some of the common cosmeceutical contents are derived from natural resources such as herbs and enzymes. Areas of research in cosmeceutical ingredients include substances intended to enhance skin function by activating a receptor, altering an enzyme, functioning as a cellular messenger, acting as an antioxidant, or providing anti-inflammatory capabilities, therefore returning the skin structure to a more youthful form. The expectations of living longer and of having years of healthy, active living ahead have contributed to significant shifts in attitudes about health, beauty, and aging in the last decade.
Biofactories, Biopharmaceutical & Bioprocessing
The use of living microbes and their bioactive metabolites has a long history and has affected human civilization. Bioprocessing is considered as one of the oldest business in the world, where microbes are widely used for the production of bread, vinegar and different types of fermented food in almost all cultures all over the world. Traditionally, microbial cells were the main biofactory for the bioprocessing and production of bioactive metabolites. With better understanding of biochemistry and molecular biology technique new types of biofactories (recombinant biofactories) were developed. Beside microbial cells, human, animal and plant cells are widely used for the production of bioactive metabolites in small and large scale. However, new generation of bioactive metabolites were also developed with the extensive knowledge and basic science of stem cells and gene therapy. Nowadays, living cells from almost all groups are widely used either for the production of bioactive metabolites and biopharmaceuticals or as living cells in the novel applications of tissue engineering, stem cells and gene therapy. The new trend in bioprocess industries is to handle living cells as biofactory to develop the suitable technical/industrial platform according to cGMP regulations.
Biobusiness and Wellness Industries
The production of bioactive compounds for wellness industries is growing up business sector based on the fast innovation cycle in the field of biotechnology. Nowadays, biobusiness comprises 30% of the global economy. Therefore, this sector is of high interest not only for investors but also for governments who look to set up sustainable strong knowledge based economy. As high-technology business sector, the financial models applied, the type of investors and financial mechanisms are different from other types of industrial activities. Innovation based industries are characterized by high-risk and high-benefit. Thus, many governments have set special roles and designed attractive investment packages for companies invest in this type of business.
Nature is considered as the unlimited mine for molecules for a wide range of applications. For centuries, molecules derived from animal, plant and microbial cells are the main ingredients in health and wellness products. However, it is assumed that only a small fraction of biomolecules were discovered so far. Thus, huge amounts of research works are still done to discover and to isolate new active metabolites for new applications. Based on the new era of Omic approaches (e.g.: genomic, proteomic, metabolomic, etcâ€¦), bioinformatics and high throughput screening (HTS), the discovery of new molecules becomes a less tedious process and fishing new molecules for particular application becomes easier. This resulted in a significant increase in the number of bioactive molecules discovered during the last few years. In parallel to biomolecule discovery, new trends in pre-clinical and clinical trials have been developed and improved to ensure the safety of the new molecules.
Sport and Human performance Technology
Sport technology represents a certain type of means to realize human interests and goals in sport. Such technology ranges from body techniques, via traditional sport equipment used by athletes within competition, to performance-enhancing machines, substances, and methods used outside of the competitive setting. Any critical and systematic discussion of sport technology in competitive sport usually relates to some kind of interpretation of the main constituent of these practices to athletic performance.
The concept of eco-sustainability is an ever-growing phenomenon. Environment management system, environment related design, life-cycle assessment, extended product responsibility, industrial ecology, and related program and techniques are producing innovative and cost- effective approaches to environment performance improvement.
Natural Herbal Products
Natural herbal products contain active ingredients, aerial or underground parts of plant or other plant materials, or combination thereof, whether in crude state or as plant preparations. Herbal medicines may contain excipients in addition to the active ingredients. Such plant products usually have specific therapeutic claims. They are usually intended for use in diagnosis, alleviation, cure or treatment of disease, promotion of health, or are intended to affect or modify the structure or any function of the body of man or animal.