Media Relations: Integrating Social Media & Traditional Media Conference

Venue: The Excelsior, Hong Kong

Location: Hong Kong, Hong Kong

Event Date/Time: Jul 15, 2010 End Date/Time: Jul 16, 2010
Registration Date: Jul 15, 2010
Early Registration Date: Jun 09, 2010
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Do You Know how to Engage the Media in this Digital Age?

An overwhelming majority of journalists now depend on social media sources when researching their stories. From blogs, forums, Youtube to Twitter, reporters and editors are picking up news from these sites to have a fresh take on things. Traditional media, however, is still not dead and remains as a significant and reliable communication platform. Increasingly challenged to find the optimum mix of media platforms, PR professionals need to reevaluate classic ways of fostering relationships with the media, and be armed with compelling strategies that harness the best of both new and mainstream media.

This 2-day conference will furnish PR practitioners with current media relations strategies that leverage on social & traditional media to achieve communication objectives, bridge relations and enhance positive coverage. Learn how HSBC obtained greater audience reach, and how top B2B and B2C companies integrated new media tools for an all-rounded approach. Engage in a dynamic panel discussion comprising of editors and journalists from various media, and unravel new rules in fostering relationships with them. Unearth the myths and realities of social media measurement and be equipped with practical advice on minimising risks of new media engagement, with case studies from Automobile, FMCG and other industries.

For more details, please visit

For more information, please email Ms Adrielle Ting at or call us at +65 6372 2202.

Hurry now to register!