Mobile Marketing Asia 2010
Venue: Kuala, Lumpur, Malaysia
|Event Date/Time: Oct 19, 2010||End Date/Time: Oct 20, 2010|
|Early Registration Date: Jul 02, 2010|
Online marketing might be the primary focus of digital campaigns; however, the ubiquitous presence of mobile phones renders mobile marketing impossible to ignore â€“ it holds the key to an integrated interactive campaign.
Mobile marketing has been billed as the â€˜next big thingâ€™ over the past two years so why is the time ripe now?
Exponential increase in smartphone ownership â€“ 40% in South East Asia, 30% in Asia Pacific
Maturity of 3G services and adoption of mobile internet â€“ mobile phone as the key tool to stay connected 24/7 and for some, the primary method for internet access
Googleâ€™s acquisition of AdMob, Apple launching iAds and acquisition of Quatrro Wireless â€“ mobile advertising is no longer a â€˜nicheâ€™ media but the hot new way to market.
There are multiple pathways to attract customer attention and improve engagement â€“ mobile marketing is more than 160 words and text based advertising.
Join us this October as we feature key stakeholders within the mobile marketing ecosystem share tips on an integrated marketing strategy, creative ideas for interactive campaigns and how to build brand affinity.
Past Speakers include:
Chief Marketing Officero
Leo Burnett Thailand
The Hyperfactory Hong Kong
Chief Marketing Officer
Cellebrum Technologies Christopher Billich, SVP, Research, Infinita Inc