Event Date/Time: Oct 19, 2010 End Date/Time: Oct 20, 2010
Early Registration Date: Jul 02, 2010
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Digital marketing is estimated to exceed print advertising in 2010 – whether it is increasing brand awareness, promotion of new product launch or customer engagement; advertisers have embraced the potential digital marketing offers.

Online marketing might be the primary focus of digital campaigns; however, the ubiquitous presence of mobile phones renders mobile marketing impossible to ignore – it holds the key to an integrated interactive campaign.

Mobile marketing has been billed as the ‘next big thing’ over the past two years so why is the time ripe now?

Exponential increase in smartphone ownership – 40% in South East Asia, 30% in Asia Pacific
Maturity of 3G services and adoption of mobile internet – mobile phone as the key tool to stay connected 24/7 and for some, the primary method for internet access
Google’s acquisition of AdMob, Apple launching iAds and acquisition of Quatrro Wireless – mobile advertising is no longer a ‘niche’ media but the hot new way to market.
There are multiple pathways to attract customer attention and improve engagement – mobile marketing is more than 160 words and text based advertising.

Join us this October as we feature key stakeholders within the mobile marketing ecosystem share tips on an integrated marketing strategy, creative ideas for interactive campaigns and how to build brand affinity.

Past Speakers include:
Guntur Siboro
Chief Marketing Officero
PT Indosat

Ian Chapman-Banks
Vice President
Motorola China

Richard Dale
Engagement Planner
Leo Burnett Thailand

Suzie Hoban
Engagement Planner
BBH (Asia)

Tanbir Rahman
Vice President
The Hyperfactory Hong Kong

Pankaj Sharma
Chief Marketing Officer
Cellebrum Technologies Christopher Billich, SVP, Research, Infinita Inc


yet to be confirmed
Kuala Lumpur

Additional Information

download the brochure at: http://www.mobilemarketingasia.com/Event.aspx?id=322094