Mobile Marketing with Social Media Conference

Venue: The Excelsior, Hong Kong

Location: Hong Kong, Hong Kong

Event Date/Time: Aug 05, 2010 End Date/Time: Aug 06, 2010
Registration Date: Aug 04, 2010
Early Registration Date: Jun 30, 2010
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Are you geared to Reach & Engage your Customers Deeper on the Go?

Personal, Immediate, Targeted - Every beep commands our attention, applications entertain us on our way home and advertisers reach us through SMSes and Mobile Apps with “Appvertisements”. Fused into people’s everyday lives, the mobile channel now provides brands with an unparalleled ability to connect with customers regardless of where they are. This powerful platform, when integrated with the highly interactive social media such as Twitter, Facebook, Blogs etc., further enables brands to engage customers deeper, anytime, anywhere. With the rise in social media accesses through mobile phones, brands that are looking to build stronger relationships with customers should leverage on the potential of mobile social media marketing or risk losing a competitive advantage.

Do you have a well-conceived mobile social media marketing strategy?
Are you gaining a voice on the conversations taking place in the mobile social network?
How do you measure the Return on Investment (ROI)?

This 2-day conference aims to provide you with latest trends, insightful strategies and practical techniques for engaging the new-age customers through mobile and social media. Be updated with the mobile adoption pattern in Asia and capitalise on the opportunities. Hear how global brands such as Starbucks, Microsoft, Lufthansa, Adidas, Virgin, Air Asia, Swire, Hong Kong International Airport etc. developed holistic marketing approaches and conveyed a coherent message to customers. Discover how location based advertising is enabling marketers to create deeper level of engagement through reach, relevance and results. Unveil the measurement analytics and tools that will help you track and quantify the performance of your mobile social media campaigns. Start smart and launch strong by discovering what works and what doesn’t!

For more details, please visit

For more information, please email Ms Feon Lee at or call us at +65 6372 2201.