Social media is the term for a set of Internet tools that enable sharing and discussing
information with other people in an interactive way, integrating technology, social
interaction and rich media content. Driven by consumer, social media has transformed
the methods of communication, creating informal communities with a wide variety of
perspectives and shared meaning.
In the current scenario, social media is playing a significant role in how consumers
participate and share information online. Through blogs, articles, videos, and podcasts,
many can learn about what people think of a products or services offered as well as
comparing reviews with competitive products and the industry as a whole. Customer
feedbacks are immediately received and without costly advertising.
The use of social media as a marketing mix is better than using other options of
marketing strategies for getting brand attention. It is cost-effective and it is the new "tool" for
marketing and sales. Furthermore, social media opens up dynamic dialogue with audience
allowing for interaction and personal connection. Social mediums are not only a way for
businesses to interact with consumers but also a source of networking and communication
between people.
Furthermore, going through the changing phase from traditional marketing to adapt to the
latest trend is not an easy task. This event will explore how this new media works in terms
of advertising your brand. The flow will become apparent and the rules will become clearer.
An effective conversation is required in order to reach out to the consumers. There is no
longer one way conversation, but it is a two-way conversations and feedbacks are received
immediately.

Investment SGD 1500 per delegate Normal SGD 1000 per delegate (Book and Pay by 20 May 2010) 3-5 delegates: 10% discount of total amount Premier Group Package 6-9 delegates: 13% discount of total amount 10 and above delegates: 15% discount of total amount email : jevan@emp-asia.com