Positive Deviance: How to unleash existing assets to solve complex problems (POSITIVE DEVIANCE)

Venue: Tufts University

Location: Boston, Massachusetts, United States

Event Date/Time: Jul 26, 2010 End Date/Time: Jul 27, 2010
Registration Date: Jul 19, 2010
Early Registration Date: Jul 01, 2010
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p o s i t i v e d e v i a n c e
The what. The how.

What's It All About?
You’ve heard the buzz about Positive Deviance (PD). The approach is widely recognized as a
highly effective tool for tackling complex problems. PD was recently featured in The New York Times and the Boston Globe, and has been lauded by innovators like Atul Gawande (author of Better, Complications, and The Checklist Manifesto), Dr. Charles MacCormack (President, Save the Children), and Chip Heath (co-author of Switch). Perhaps you’ve considered using Positive Deviance to solve a tough problem faced by you or your organization but you didn’t know where to begin.

Now you have the opportunity to learn about this innovative technique. This interactive
workshop, run by leading PD practitioners, will provide clarity about what the PD approach is.
You will learn when and how to use this strength-based, problem-solving approach to effect behavior and social change.

Why You Should Attend:
Positive Deviance serves as a useful approach in just about every sector, including healthcare, education, business, organizational development, nutrition and public health, to name a few. If what you are looking for is an approach to help you address an intractable problem in your field or initiate organizational change or transformation, then this workshop is where you belong.

Where & When?
This two-day workshop will be held July 26-27, 2010 at Tufts University, Boston Campus and run Monday, July 26 from 8:00am to 5:30pm. An optional dinner and networking opportunity will take place Monday evening. The workshop continues Tuesday, July 27 from 8:00am to 5:00pm.

Participants will gain:
• The ability to identify when and how Positive Deviance can be applied to a complex issue
• Concrete facilitation and adaptive leadership skills
• A step-by-step field guide that will enable you to begin implementing the approach
• Guidance and support from PD practitioners trained by Jerry Sternin, the pioneer of applied PD
• A three month membership to the Positive Deviance Initiative’s online Community of Practice to allow you to continue conversations and learning ignited by the workshop
• A certificate of completion

The Agenda:
The interactive agenda includes presentations by leading PD practitioners, skills training, Q&A sessions, and break-out sessions that will allow you to delve deeper into topics of your choice.

Positive Deviance is based on the observation that in every community there are certain
individuals or groups whose uncommon, yet successful behaviors or strategies enable them to find better solutions to a problem than their peers. These individuals or entities have access to exactly the same resources and face the same challenges and obstacles as their peers.
The Positive Deviance approach works with community members to identify and promote the
wider use of existing uncommon, yet successful, behaviors and strategies within that community.
This is an asset-based problem-solving approach for engaging the very people whose behavior
needs to change. The power of self-discovery inspires the community to act.

The Positive Deviance Initiative
This workshop is being sponsored by the Positive Deviance Initiative (PDI). The PDI is a network organization dedicated to amplifying the use of the Positive Deviance (PD) approach to enable communities worldwide to solve seemingly intractable problems which require behavioral and social change. By offering workshops and trainings, as well as technical support and online resources, the PDI collaborates with many different organizations in various sectors to improve the lives of vulnerable people around the world. Located at the Tufts University Friedman School of
Nutrition Science and Policy, the PDI was established in 2008.

Online registration will open on 06.01.2010 and will remain open until 07.19.2010. Please visit:
www.positivedeviance.org to register. Enrollment is limited and early registration is advised.


145 Harrison Ave
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