KOL: Knowledge Leader Partnerships

Venue: Copthorne Tara Hotel

Location: London, United Kingdom

Event Date/Time: Sep 29, 2010 End Date/Time: Sep 30, 2010
Early Registration Date: May 28, 2010
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Following the successes of our previous KOL conferences in London, Munich and Stockholm over the past three years, SMi is proud to present the latest event in our KOL Management Porfolio - KOL: Knowledge Leader Partnerships.
The identification and management of such key opinion leaders can be both challenging and rewarding for all involved. With controversy surrounding these interactions, the conference aims to focus on getting the relationship right between industry and academia. With leading opinion leaders giving their perspective alongside discussions from those in industry tasked with forging these relationships, this conference is a must attend event.
The conference will look at the interaction between key academics/physicians and industry as a vital part of any marketing strategy to commercialise a new drug.
How you will benefit from this conference

• Hear from some of the leading experts in identifying, approaching, managing and developing KOLs
• Learn the values of different KOL management strategies
• Discover the best ways to manage the industry-KOL relationship in the long term
• Network with KOLs, industry leaders and medical communication agencies


Additional Information

PLUS two half-day pre-conference workshops Putting the Strategy into Opinion Leadership 28th September 2010, 8:30am - 12.15pm Hosted by Rob Barker, Managing Partner, The Central Group KOLs - From Identification to Management 28th September 2010, venue to be confirmed, 1.30pm - 5.40pm Hosted by Anja Frommelt, KOL Management Project Consultant, Bayer Schering Pharma