Cause Marketing & Crowdsourcing

Venue: Toronto

Location: Toronto, Canada

Event Date/Time: Sep 15, 2010 End Date/Time: Sep 16, 2010
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More than ever companies are looking to drive the bottom line through cause and CSR to capture the ROI of value-driven strategies. Digital tools are being used across all marketing channels to create customer experiences and address concerns about the world as a whole. This presents a great opportunity for marketers to build and deepen ongoing connections with consumers. Brands are able to create a long-term impact add to its brand equity and interact with customers in a way they have never been able to do. Attend this conference to learn strategies and initiatives that combine the feel-good philanthropy of cause with the Web 2.0 style of asking the audience.