Mobile Insights: Generating compelling consumer insights using mobile phone research techniques (Mobile Research)

Venue: London Chamber of Commerce and Industry

Location: London EC4R 1AP, United Kingdom

Event Date/Time: Jun 30, 2010 End Date/Time: Jun 30, 2010
Registration Date: Jun 29, 2010
Early Registration Date: May 30, 2010
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Mobile phones present rich opportunities for researchers wanting to gain broad and deep ethnographic insights into their target market.

For those organisations taking their first steps into mobile market research, appreciating both the similarities and differences between mobile and other research channels is vital for success. Optimising content, engaging respondents, maximising engagement periods and ensuring accurate responses is paramount.

This one day conference on Generating compelling consumer insights using mobile phone research techniques will share best practices in
mobile research, highlight technical, methodological and ethical challenges and showcase innovative research.

Learn how Yahoo, T-Mobile, Channel 4, and many more, use the mobile channel in a range of innovative ways to reveal new insights, better understand behaviour and drive improvemments through their organisations.

Join your industry peers and learn how to:
*Create compelling mobile apps to capture and categorise deep ethnographic insights
*Explore the possibilities of going mobile with social networking and co-creation research approaches
*Assess what the smartphone revolutions means for mobile research
*Integrate mobile and traditional methodologies to develop powerful holistic insights
*Feed mobile insights into your organisation to drive improvements

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