Social Media (SM) Marketing is an engagement with online communities to generate exposure, opportunity and sales. Much is raved about how it is the most effective way to reach and connect with customers, but little has been said about exactly how marketers can tap on its full potential to galvanise influencers and build followers, and how to evaluate its effectiveness in achieving marketing goals.

This 2-day workshop on "Social Media Marketing & Measurement" is specially designed to provide marketers with in-depth knowledge on SM Marketing strategy development, step by step implementation techniques
and the all important skills for measuring social media efforts in financial and non-financial terms.

Through hands-on exercises, interactive discussions and case studies analysis, you can look forward to an enriching learning experience; picking up crucial tips such as how to design and integrate social media with existing marketing platforms, how to sell social media to the C-suite, how to measure and monitor social media campaigns through the use of free and paid tools etc. At the end of the workshop, you will be equipped with the most up-to-date SM marketing tips, tricks, and best practices which you can immediately apply to your marketing campaigns!

For more details, please visit http://www.conferences.com.sg/S1370-SMM3-55Y-A.pdf or http://www.conferences.com.sg/ws-smm3.htm

For more information, please email Ms Feon Lee at feon@conferences.com.sg or call us at +65 6372 2201.