Event Date/Time: Sep 20, 2010
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Predicting the best planned gift prospects is difficult due to an average shop's limited number of planned-gift donor records. However, planned gift donors do have common giving characteristics that you can identify and use to maximize your fundraisers' deferred gift activity.

Join us online to find patterns in your database designed to focus your shop's advancement work on the most promising planned gift prospects.

Advancement services, development, and planned gift managers will learn:

* Essentials for planned gift constituency analysis
* Characteristics of strong planned gift prospects
* Three key strategies for integrating analysis findings into daily fundraising work
* Tips for getting started using either internal or external resources.