Mobil Shopping Summit

Venue: New York

Location: New York, United States

Event Date/Time: Oct 25, 2010 End Date/Time: Oct 27, 2010
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The Mobile Shopping Summit is a 3-day conference focused on the mobile commerce challenges, issues and opportunities across a range of industries, including: Retail, Entertainment, Travel, Retail Banking, Utilities and News Media. Everything you ever wanted to know about mobile commerce but were too scared to ask! WBR has been helping organizations navigate the e-Commerce maze since 1999 through the eTail West and eTail East ( conferences. You’ve been telling us all year that Mobile is your biggest opportunity…and your biggest obstacle, so we are here to help. Mobile Shopping Summit will simplify the challenge for you.

What You Will Gain From Attending The First Mobile Shopping Summit:
1. This is your chance to get the 101 on mobile: what, who, why, how much?
2. Don’t be afraid to ask the basic questions. Engage in an open and candid dialogue with your peers and get the smart and simple answers from the experts
3. Learn why launching a mobile app doesn’t necessarily define your mobile strategy
4. Understand the opportunities and the challenges in mobile first, then learn how to build a mobile roadmap
5. Discover how an effective mobile web strategy can truly improve the customer shopping experience
6. Find out how mobile customer engagement can be a revenue-generating opportunity
7. Gain new customer insight in the mobile channel – how mobile shopping-related activities can capture real-time customer behavior and shopping preferences
8. Meet the players in mobile and learn best practices and lessons learned from companies that have pilot-tested or deployed a mobile strategy
9. Learn about the future trends, emerging technologies, and upcoming mobile shopping enablers to remain up-to-date with where the industry is heading
10. Get to the core of social commerce and the role mobile plays in driving social shopping

Key Themes and Topics:
Here are some of the key goals and challenges that will be covered during the conference sessions:
• Mobile 101 – everything you need to know about Mobile before developing a strategic roadmap
• Developing a mobile strategy and a successful mobile campaign
• Assessing your company’s mobile strategy: mobile app vs mobile-friendly browser
• Understanding your market share and target demographics to deliver what they need on their mobile phones: What are you selling? Who are you selling it to? On what platforms should this be sold?
• Learning more about deploying location based services
• Security issues and increasing consumer trust in mobile shopping
• How to customize your content delivery to make it mobile friendly
• How to customize applications based on the expected mobile delivery
• Improving the mobile customer experience as an integral part of the multi-channel customer experience
• Providing a seamless experience across the different channels; integrate channel strategies
• Mobile Analytics
• New trends in Mobile payments
• Mobile social media and how it enables mobile shopping
• Optimizing your mobile browser-based experience to generate sales
• Mobile gift cards, mobile coupons, virtual loyalty cards
• Increasing web traffic and store traffic through mobile
• Developing mobile pricing strategies
• Improving the mobile web experience to improve customer service
• Bar code scanning to enable mobile shopping
• Streamlining the process of mobile transactions
• Shifting budgets to mobile and how organizations are increasing resources to fulfill their mobile commerce goals and strategies