Crisis Management & Social Media (Crisis5)
Venue: The Excelsior, Hong Kong
|Event Date/Time: Sep 27, 2010||End Date/Time: Sep 28, 2010|
|Early Registration Date: Aug 25, 2010|
You have recognized that Social Media is an important communication channel not to be missed. You have also seen how multinational corporations and global brands can suffer under consumersâ€™ wrath through Social Media.
Good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. As a PR professional, how can you leverage on social media to manage crises effectively and to safeguard your corporate reputation?
This 2-day workshop on â€œCrisis Management & Social Mediaâ€ aims to provide up-to-date strategies that harness the power of social and traditional media to survive crises in todayâ€™s modern age. Learn how to identify potential crises and key target audience; create communications action plan; develop message platforms and discern the right media that provides the best format for delivery. Know how to avoid the pitfalls of high-pressure, difficult situations; obtain more accurate and balanced reporting as well as develop and execute a positive recovery strategy.
Packed with practical exercises, simulation, case studies and coupled with the workshop leader's top-level knowledge of how the media works, his international experience in helping some of the world's best-known companies to cope with negative issues, this workshop is a must for you to attend!