Opinion Leader Development

Venue: Central London

Location: London, United Kingdom

Event Date/Time: Dec 08, 2010 End Date/Time: Dec 08, 2010
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We all recognise the importance of opinion leaders to the successful development and commercialisation of pharmaceuticals. Working with opinion leaders can bring difficulties - choosing the right people to collaborate with; compliance with internal rules and external regulations; internal communications; ensuring that the best fit opinion leaders want to work with you. However, a systematic approach to the identification, mapping and development of opinion leaders brings enormous benefits