World Corporate Social Responsibility Symposium 2010 (WCSR)

Venue: Sheraton Imperial Hotel Kuala Lumpur

Location: Kuala Lumpur, Federal Territory, Malaysia

Event Date/Time: Oct 12, 2010 End Date/Time: Oct 15, 2010
Registration Date: Oct 10, 2010
Early Registration Date: Aug 30, 2010
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Description

The rising awareness of Corporate Social Responsibility (CSR) is
changing the way businesses operate around the world. It is a
driving factor that is shaping corporate strategies and business
principles towards a more sustainable future. Business is no
longer just about profitability, it is about the culture to create a
compassionate marketplace. CSR acknowledges that companies
have an impact on the society, environment and economy
through their operations, products, services as well as through
interactions with key stakeholders. It involves efforts to manage
this impact in order to add value to the company and to improve
social, environmental and economic wellbeing of the present and
future. Hence, companies need to be proactive in their CSR
initiatives in order to remain competitive in the industry.
Corporate Social Responsibility (CSR) is an essential business
aspect that companies need to prudently strategise to ensure
success and progress of the company’s future direction.
Approximately 80% of the top global brands are actively
contributing towards CSR efforts, while many companies are still
at the threshold of their CSR initiatives. This is the crucial time for
companies to start or enhance their CSR programme, especially
in the Asian region where most companies are still not exposed to
the concepts of CSR or have not acquired the right knowledge to
start a CSR campaign. The implementation of a proper CSR
strategy will pave the way towards better business growth and
sustainability. It provides better accountability of the Triple Bottom
Line (TBL) that focuses on organisational success in improving
the welfare of people, planet as well as profit and it is a good
performance indicator in measuring the organisations wider
impact.
The Corporate Social Responsibility (CSR) journey is a long path
that requires continuous support from the corporate
organisations. Environmental conservation efforts that have
received enormous respond from corporate companies to prevent
climate change includes carbon emission reduction, marine
pollution control, wildlife protection, reforestation, waste
management and other green energy technological improvisation.
Social welfare contributions from corporate organisations towards
social development includes sponsorship for education and
culture, financial and technology assistants to less fortunate
communities, relieve aid to victims of catastrophe, medical
donations, health awareness and other initiatives to improve the
lives of people. Economically, corporate organisations play an
important role in maintaining an ethical business environment that
emphasizes quality in products, work ethics and lifestyle. This is
achieved through company CSR policies to provide an
encouraging work environment, optimistic employment
opportunities and an aspiration to improve the lives of our global
community. The CSR objectives can be achieved through the way
companies conduct their businesses. Cause Related Marketing
(CRM), strategic partnership with charitable organisations and
fund raising campaigns are some approaches to CSR that would
add greater value to the corporate brand as consumers are
becoming more supportive of companies with a better CSR
reputation. Socially Responsible Investment (SRI) is also gaining
more significance in the share trading market. CSR Reporting is
an important mission that companies need to take on in today’s
competitive business world as more emphasis is now placed on
the accountability of CSR efforts .

Venue

129 Jln Sultan Ismail
Kuala Lumpur
Malaysia
MORE INFO ON THIS VENUE

Additional Information

*For sponsor ,delegates & media please do contact Jevan at jevan@emp-asia.com or Andrew Lee at andrewl@emp-asia.com . Phone : +603 2284 2181 Investment Diamond (Conference + Masterclass) Normal Price: RM 6988 per delegate Early Bird : RM 5688 per delegate Emerald (Masterclass) Normal Price: RM 5188 per delegate Early Bird : RM 4600 per delegate Silver (Conference) Normal Price: RM 2000 per delegate Early Bird : RM 1250 per delegate

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