Event Planning & Management Conference (The MICE industry co)

Venue: 5 Stars hotel in Amman (TBA)

Location: Amman, Jordan

Event Date/Time: Jan 24, 2011 End Date/Time: Jan 25, 2011
Registration Date: Dec 31, 2010
Early Registration Date: Dec 31, 2010
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The MICE industry contributes significantly to job creation, foreign currency earnings, and economic growth across a broad range of integrated service-based industries including travel, accommodation, hospitality, transportation and many other services. MICE is the fastest growing sector of the tourism industry worldwide and the highest-yielding sub sector of tourism.

There is a dire need in Jordan to improve the professional capabilities and service level of the MICE industry. The potential to grow this sector is great, whether in trade shows, exhibitions, conferences, cultural events, concerts, incentives or sports tournaments. The impact that a professional well-built MICE industry could have on the development of Jordan’s tourism sector and tourism receipts is huge. With a strong events industry, Jordan could emerge as a prime destination for the MICE industry in the region.

Event Profile
Event Planning & Management Conference is a two-day event tailored to meet the requirements of the local and regional events industry. It provides a great platform for learning, sharing knowledge & experience and networking with industry professionals.

Conference Objectives
The Conference will explore a number of key topics through interactive discussions and case studies presented by expert speakers from around the world. It aims to achieve the following objectives:

• Enhance Jordan’s position as a MICE destination
• Build and raise local capacity in professional event management
• Raise the competitiveness of Jordan’s events industry and its support services

Topics addressed at the Conference include the latest information on:
• Event Planning & Management
• Event Marketing & Sponsorship
• Human Resource Development
• Event Technology
• Trends in the Events Industry including Greening Events

 Date and Venue
The Conference will be held on 24 and 25 January 2011 at a 5-star hotel in Amman.
 Who should attend?
The Conference is aimed at professionals involved in the delivery of a wide range of events including meetings, conferences, exhibitions, corporate events, incentives, training, concerts & festivals, sporting events, parades, award ceremonies, weddings, … & others.

The Conference targets delegates from Jordan, Syria, Lebanon and other regional countries in the following fields:
 Chambers of commerce, trade & professional associations
 Conference organizers
 Cultural organizations
 Diplomatic missions
 Educational institutions
 Event and Exhibition organizers
 Government agencies and tourism authorities
 Hotels
 Meeting planners & corporate entities
 PR, advertising and marketing companies
 Service providers & suppliers
 Sports federations and clubs
 Tour operators and DMCs
 Venues (exhibition halls, museums ...)
 Wedding planners

Marketing Campaign
The Event Planning & Management Conference will actively be promoted to industry professionals in Jordan and neighboring countries through a marketing campaign using:
 Advertising and press coverage in local and regional newspapers and magazines
 Digital marketing: social media, website advertising, mass e-mails …
 Direct marketing and telemarketing
 Radio advertising
 Public Relations Campaign

The Events Planning & Management Conference provides a unique opportunity for a wide range of companies to promote their products and services to the leaders in the events industry. → Kindly ask the Organizers for the sponsorship package.

Registration Fees
JD 200 (US $300) per delegate + 16% Sales Tax.
*10% discount is granted for bookings of 3 or more delegates from the same organization.