Event Date/Time: Nov 16, 2010 | End Date/Time: Nov 18, 2010 |
Description
2010 Inno-luxury Summit will open a new luxury chapter by means of highlighting a series of brainstorming luxury innovation in luxury market. In the wake of ten-year rapid and mature development, luxury giants have transformed from land-rush era to ROI focus. Different from that in the past, luxury innovation in the form of creative material utilization, digital marketing, cross-boundary cooperation, brand extension, on-line luxury retailing has been an inevitable trend and issue to be emphasized.
This year, 2010 Inno-luxury Summit will be back to Shanghai to showcase a whole picture of luxury innovation with the official support of ESSEC MBA in International Luxury Brand Management and School of Management, Fudan University in collaboration with SDA Bocconi School of Management .