Marketing 3.0: Values Driven Marketing by Philip Kotler

Venue: Dar Al Hekma College

Location: Jeddah, Saudi Arabia

Event Date/Time: Oct 10, 2010
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It is our pleasure to announce to you that on October 10, 2010, Dar Al-Hekma College, Jeddah, Saudi Arabia will hold the Global Launch of Marketing 3.0 by the World’s one & only Marketing Guru Professor Philip Kotler who will be visiting KSA for the first time. During his presence in KSA, he will conduct two full day seminars (one in Jeddah on Oct. 10 and one in Riyadh on Oct. 12) introducing his latest innovation in business marketing that is Marketing 3.0.
Moving beyond the earlier product-based (Marketing 1.0) and consumer-based (Marketing 2.0) concepts, Marketing 3.0 takes a holistic, values-driven approach to marketing. It realizes the human spirit of the interconnected, global community of customers, partners, employees and even shareholders and collaborates with them to achieve profitability, returnability and sustainability. This topic will be fundamental to marketing success around the world in the coming decade.

Saudi Arabia

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