Marketing 3.0: Values Driven Marketing by Philip Kotler
Venue: Dar Al Hekma College
|Event Date/Time: Oct 10, 2010|
Moving beyond the earlier product-based (Marketing 1.0) and consumer-based (Marketing 2.0) concepts, Marketing 3.0 takes a holistic, values-driven approach to marketing. It realizes the human spirit of the interconnected, global community of customers, partners, employees and even shareholders and collaborates with them to achieve profitability, returnability and sustainability. This topic will be fundamental to marketing success around the world in the coming decade.