Event Date/Time: Nov 15, 2010 End Date/Time: Nov 19, 2010
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UP 2010â„¢ conference is the premier cloud computing event, covering latest trends and innovations in the world of cloud computing.

Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

UP2010 conference is hybrid in delivery model which has both virtual and physical elements. Virtual sessions will be streamed to physical locations, where people could ask their questions back to presenter. Day 1 physical extension of UP 2010 conference will be hosted in Burlingame, San Francisco; California at the Hyatt Regency Airport hotel.

Descriptions of our conference tracks are presented below.

Cloud for Business Computing
This track covers applications for use across business and industry areas to help increase knowledge of what is possible from sales and marketing, customer and contact centers, supply chain of product and services, financials, human resources to specific areas across business including analytics, business intelligence, business process management, location intelligence, operational intelligence, information and data to business focused collaboration.

Technology & Innovation
This track covers Data as a Service, Application Delivery Controls, Private cloud/public cloud, Data Centers, High Performance Computing, Cloud Storage, Hardware/Equipment, Software, Platforms, Virtualization, SaaS, Security, Monitoring, Distributed Technologies, Data in Cloud, Content Delivery Networks, cloud as a platform for innovation in IT and Business, and many other aspects.

Cloud For Public Sector/E-Government
This track will cover public sector cloud initiatives, ranging from U.S., UK and other government initiatives to move to the cloud. Specific topics will include: government’s use of cloud computing (private cloud, public cloud, hybrids); policy implications in moving to the cloud; security and privacy requirements for government use of external cloud resources; and success stories and lessons learned in Infrastructure As A Service, Platform As A Service and Software As A Service examples. In addition, there will be presentations on Open Government, Crowd Sourcing, and Government Transparency Initiatives tied to cloud computing.

Industry Implementation Insights
Learn about experiences transitioning traditional IT resources into the cloud, efforts to use the cloud to support business processes that are presently supported by traditional IT. Usage/ industry focus such as application to and lessons learned from use in Public & Government sectors, institutional and / or retail financial businesses, life sciences, manufacturing, retail, medicine, pharmaceutical, etc. Discussion of practical usage and issues discovered/addressed could help in promoting a shift in perception of Cloud Computing.

Business Models & Best Practices
This track discusses value proposition of cloud computing and benefits from business owner perspective.

Legal Aspects: Governance & Enforcement

What is personal information? What is privacy? Where is the personal data stored, What laws apply to the data in question.
Is the data secure?
Is individual consent provided? How? is it informed? Can it be revoked? Can conditions be attached?).
Who owns the data? (In the U.S., it is exclusively the organziation's, everywhere else, ownership is a "shared responsibility")
Who (e.g. third parties, agents) is the data shared with? Under what circumstances?
Are there data breach disclosure requirements in place - if a breach occurs will you be informed? What remedies, if any, will be offered?
What steps or measures can people and organizations to limit exposure and lability?
In this Information era of unlimited storage, mirrors, backups, etc - has data deletion (when no longer needed for its original purpose) become an obsolete idea?

Research & Findings
Presentations from academia on the current and future aspects of cloud computing(e.g. running MATLAB/Star-P/Mathematica parallel calculations for life sciences projects in cloud environments or storing data sets such as the Human Genome, U.S. Census and labor statistics in cloud to make the information easier to access for researchers).
We invite you to propose a presentation for UP 2010â„¢ Click here for details on submission guidelines.


1333 Bayshore Highway
United States