Word of Mouth Marketing From The Inside Out (WM)
Venue: JW Marriott Hotel
|Event Date/Time: Sep 30, 2010||End Date/Time: Oct 01, 2010|
Marketers spent millions of dollars to advertise and sell their products, even on campaigns which they cannot guarantee a solid return because they canâ€™t anticipate the crowd attending the campaign. It is crucial that companies have the awareness of Word-of-Mouth Marketing and the potential impact of this method of marketing. This event will not only be a platform for some to start WOM Marketing, it also provides the tools and ways to effectively engage the consumer without blasting their pockets.
In this 2-Day Masterclass on Word of Mouth Marketing, you will learn the trends that are driving a change in marketing, how to develop a company strategy that naturally generates word of mouth, and how to give your customers the tools they need to spread your message for you. You will also learn how new conversation technologies have made facilitating, participating, and measuring conversations easier than ever.
Our trainer is an internationally recognized expert with over 30 years of experience in word of mouth marketing, social media, and international marketing including marketing strategy, positioning, customer evangelism, corporate blogging, and social networking. His list of clients are of a wide variety of industries and countries, operating throughout the world including Japan, Taiwan, China, Hong Kong, Thailand, Singapore and Malaysia.