Major Gift Communications: Sharing the Story, Not the Stats

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Dec 01, 2010
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Traditional major-gift news announcements, ribbon cuttings, and building dedications rarely encourage ongoing prospect conversations or serve as meaningful stewardship acts. However, your institution can recapture both those benefits by focusing major giving communications on the tangible outcomes and impact.

Join us online to learn how to:

* Move from early to outcomes-based major gift communications
* Align your efforts with wider campus goals
* Find the most dynamic, memorable outcomes to publicize
* Receive suggestions for your various media vehicles
* Get started effectively


Advancement professionals (especially development, external relations/communications, and donor relations managers) or communication staffers charged with improving their shop's major gift external reporting will learn how to refocus their public major giving narrative on outcomes to inspire greater giving and powerfully steward their most valued donors.


We invite all participants to submit an example of any major gifts communique, from a newspaper article to a tweet to a traditional press release. Your instructor will offer personalized feedback and suggestions for improvement on the first 15 submissions, so register early! Some submissions will be highlighted during the webcast. Detailed instructions on how to submit your major gift communique will be sent upon registration.