PR & Media China Congress 2010

Venue: Regal HongKong Hotel

Location: Hong Kong, Hong Kong, Hong Kong

Event Date/Time: Oct 26, 2010 End Date/Time: Oct 27, 2010
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Description

PR & Media China Congress 2010

You are invited to a two-day gathering on Oct 26-27 that will provide you with all the tactics and strategies you need to boost the performance of your media relations efforts. Whether it's improving your social media strategy or managing a crisis through the media - PR & Media China Congress 2010 is designed to provide you and your team with proven and cost-effective strategies to manage your reputation and control your message.

We have developed a 2 full-day intensive program with top communicators who will share next practices in media relations. Learn, network, brainstorm and get the competitive edge by reserving two days with our congress experts

You and your team will discover the best ways to:

â—¦Leverage social media for cost effective and impactful results
â—¦Build strong relationships with the media
â—¦Manage crisis with a sound-proof media strategy
â—¦Use mapping techniques to match key messages for specific stakeholders
â—¦Conduct your pre-interview due diligence
â—¦Identify the appropriate communicators to engage different audiences
â—¦Put executives at ease during tough interviews
â—¦Create verbal bridges to stay on point and regain control
â—¦Budget correctly to set up training modules or intensive programs
â—¦Create a basic, scalable monitoring framework
â—¦Integrate reputation tracking tools that encompass social media, blogs, online video and more
â—¦Employ media audits to streamline your media relations efforts in the US and worldwide
â—¦Communicate the value of your PR efforts
◦Appeal to the C-suite’s business rationale for increased PR budgets
Expand your media repertoire with powerful new media technology and tools for:

â—¦Issues management
â—¦Legislative and regulatory initiatives
â—¦Coalition building
â—¦Public advocacy
â—¦Corporate social responsibility programs
â—¦Media campaigns
â—¦Blogger relations

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