10th Integrating Online & Print Communications

Venue: Courtyard by Marriott Downtown Toronto

Location: Toronto, Ontario, Canada

Event Date/Time: Sep 23, 2010 End Date/Time: Sep 24, 2010
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Description

• Developing a Communications Strategy
• Ensuring that Communications Media Work Together
• Distinguishing between Content that Belongs in Print or Online
• Strengths and Weaknesses of Print
• Strengths and Weaknesses of Online Communications
• Push versus Pull Media
• New Roles for Print Publications
• Measuring the Effectiveness of Your Communications Strategy
• Strategies for Developing Web Content
• Putting Print Online: Will it Meet your Business Objectives?

Venue

475 Yonge Street
Toronto
Ontario
Canada
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