How Health Care Reform and Other New Legislation Will Affect the Regulation of Advertising and Promo

Venue: Your Office

Location: Your City, United States

Event Date/Time: Sep 28, 2010
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The Patient Protection and Affordable Care Act ("PPAC") will significantly affect the pharmaceutical industry, but relatively little attention has been paid to the profound effects that PPAC and other new laws will have on the advertising and promotion of pharmaceuticals to health care professionals and consumers. These new laws will play a prominent role in defining the pharmaceutical industry's ability to commercialize its products and to remain in compliance with FDA regulations and stay out of trouble with the Office of Inspector General of HHS.

In this 90-minute audio conference, industry experts Wayne Pines and Howard Dorfman will discuss the impact on pharmaceutical advertising and promotion from the latest legislative initiatives.

Learning Points and Questions To Be Answered:

Among the specific topics to be covered in this audio conference are:

* How the PPAC transparency/disclosure requirement will affect gifts and payments given to physicians
* The provision in PPAC that addresses the "addition of quantitative a standardized format such as a table or a Drug Facts Box to promotional labeling or print advertising"
* How the PPAC requirement for comparative effective research will affect advertising and promotion
* How other laws will affect pharma advertising and promotion, specifically:
* How revisions to the False Claims Act may affect the dissemination of medical reprints containing off-label information
* How risk management processes such as REMS could affect the dissemination of off-label information
* The issues raised by the Allergan litigation
* How Corporate Integrity Agreements (CIAs) are serving as additional oversight over advertising and promotion activities
* The impact of FDA’s "Bad Ad" Program

Attendees Who Will Benefit From This Audio Conference Include:

* ANYONE involved in advertising and promotion at an FDA-regulated company
* Corporate executives and directors
* Legal counsel
* Corporate compliance officers
* Regulatory professionals
* Marketing professionals
* Sales professionals


Additional Information

ONLINE Audio Conference, CD and Transcript ($479.00) Recommended! Audio Conference plus On-Demand ($400.00) Audio Conference only ($325.00) CD and Transcript ($400.00) On-Demand ($325.00)