Writing Right for the Web: Social Media, Mobile, and Traditional Sites

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Nov 18, 2010
Report as Spam



Whether communicating your key messages via your traditional website, social media sites, or mobile devices, the fundamental truth of Web content remains constant: clean and simple content based on the most important tasks your visitors want to accomplish online is essential to your marketing success. The challenges of social media and mobile environments only increase the need for engaging headings, short sentences and paragraphs, and a customer-centric approach.

Join us online for this two-part webcast series to learn what content is well-suited for which Web environments. Session 1 will cover the optimal presentation of content on your traditional website, and Session 2 will cover considerations for presenting content on social media sites and mobile devices.


Perhaps you have experienced frustration in getting buy-in from site stakeholders on effective Web writing principles. Or maybe you are seeking suggestions on how to train or persuade site owners and contributors to write solid Web content. Prior to the webcast, we'll provide you an opportunity to complete a short survey in which you can indicate your successes and challenges regarding training and buy-in. We will distribute a summary of these results as a resource you can use on your campus, with instructor insights based on his experiences with colleagues and clients.


Session 1: Campus professionals who communicate key messages via their traditional websites will learn how to use copywriting and basic content presentation principles to increase site effectiveness. Institutions using a content management system may invite anyone who creates new or updated content to this webcast.

Session 2: Campus professionals who communicate key messages specifically via social media sites and mobile environments will learn how to select and present content that meets expectations and helps achieve marketing goals.

Professionals looking for technical details on how to set up, code, or configure pages will NOT benefit from this webcast series.