Boosting Annual Giving During Your Campaign
Venue: Online Webcast
|Event Date/Time: Dec 09, 2010|
In order to ensure you meet and exceed your campaign goal, you must maximize the contribution of each level of your giving pyramid. Unfortunately, campaigns often shift staff and resource focus away from annual giving to major gift work. Incorporating annual gift best practices throughout your campaign gives you the best chance to make the most of all your donor groups' potential and set up increased post-campaign annual giving.
Join us online to learn how to boost your annual giving program during a campaign. You will learn:
* Key strategies for growth by campaign phase
* Cultivation and solicitation tactics for donors across loyalty levels
* How to address complicating factors including reunions and recognition
* Best practices for sustaining your success after your campaign ends
WHO SHOULD ATTEND
Managers across your advancement shop will benefit from attendance. Annual giving managers will learn how to use their current or upcoming campaign setting to amplify their annual gift effort. Development and campaign managers will learn what role annual giving should play at each step of the campaign process.