Venue: Hotel Novotel

Location: Mumbai, Maharashtra, India

Event Date/Time: Oct 08, 2010 End Date/Time: Oct 09, 2010
Registration Date: Sep 30, 2010
Early Registration Date: Sep 30, 2010
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Decoding Marketing 2.0, the Knowledge Series in its 16th edition, organized by Francorp and Franchise India and is primarily focused at combining abstract methods of marketing to enhance contemporary business largely to improve sales. It covers all aspects of new-age marketing within a changing world, informing people of new trends that are proving to break through the boundaries of marketing today. The two day workshop will cover the entire gamut of marketing including strategizing and its implementation through defined communication and design. The agenda includes keynote speeches, followed by panel discussions and interactive sessions. This unique format will allow a conversational and informative dialogue between both speakers and delegates.

 Key takeaways of the two day conference :
Decoding Marketing 2.0 will provide a specific action plan to market your product / service successfully including :
 Conceptualising & Planning
 Budgeting & Forecasting
 Strategising & Campaign Designing
 Implementing Marketing Plan
 Managing marketing responses
 Integrating traditional and digital marketing campaigns to your marketing budget spend effectively
 Integrating Social Media B2B Strategies
 Shortening the B2B and b2c Sales Cycle
 Developing solutions that maximize growth in a multi-channel world

 Who should attend?
CEOs/Directors / Business owners / Sr VPs / VPs /GMs /Sr Managers /Managers from
 Integrated Marketing Communications
 Strategic Marketing
 Marketing Planning
 Advertising & Promotions
 Public Relations
 Strategic Planning
 Brand/Product Category Management
 Customer Relationship Management
 Agencies
 Others
Across all sectors

For registration and further detail contact at +91 9958833510 / 011 32638433 or write to


Juhu Beach, Balraj Sahani Marg, Juhu

Additional Information

• Registration fees : Rs 15000 + 10.3% Per delegate ( Pre-reserve slots available for past delegates) For registration and further detail contact at +91 9958833510 / 011 32638433 or write to