Measuring PR in the Digital Age Workshop (Hong Kong) (SPR11)
|Event Date/Time: Dec 02, 2010||End Date/Time: Dec 03, 2010|
|Early Registration Date: Nov 03, 2010|
But exactly, how effective is it in helping PR practitioners meet corporate communications goals?
How then, can they justify budgets placed in new media PR strategies, and quantify its returns?
Traditional PR measurement metrics like AVEs, have long been established and polished through time. Beyond familiar tools, differing attributes and new measurement techniques are required by PR practitioners to ensure accountability of this elusive media. With old remaining relevant, and new increasingly important, they must now be able to evaluate both media channels for a holistic assessment of communications effectiveness.
This 2-day workshop on â€œMeasuring PR in the Social Media Ageâ€ will cover methodologies with an emphasis on social media valuation. Learn how to set the right measurement objectives; evaluate effectiveness of your PR strategies via opinions and behavioural change; analyse data collected and quantify social media ROI in Blogs, Microblogs and Social Networking sites. Pick up cost-effective tools to measure what matters, and take a glimpse into the future of media measurement and uncover how it will impact PR assessment methods. Lastly, find out how you can further improve your current online and offline strategy after evaluating their effectiveness for a comprehensive communications strategy!
Seize this Opportunity to Harness Yourself with Current Social Media PR Evaluative Techniques to Justify New Media Budgets & Success Today!
For more details, please visit http://www.conferences.com.sg/ws-spr11.htm
For more information, please email Ms Jade Lee at firstname.lastname@example.org or call us at +65 6372 2201