International Conference on Strategic Marketing of Consumer and Technology Products 2010 (ICSMCTP 2 (ICSMCTP 2010)

Venue: PANJAB UNIVERSITY AUDITORIUM

Location: LUDHIANA, PUNJAB, India

Event Date/Time: Dec 10, 2010 End Date/Time: Dec 11, 2010
Registration Date: Dec 05, 2010
Early Registration Date: Dec 05, 2010
Abstract Submission Date: Oct 30, 2010
Paper Submission Date: Nov 30, 2010
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Description

We are living in an era of globalisation with highly competitive technology driven business environment. There is a need to continuously examine and understand the trend in behaviour of consumers of different products. The psychology, motivation, and decision strategies of consumers have to be understood not only in the context of changing consumer needs and preferences but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment, and health consciousness. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organisations to attain sustainable competitive advantage.
The present international conference at University School, Panjab University Regional Centre, Ludhiana, Punjab would endeavor to capture the dynamics of ever changing business environment and relevant issues in strategic marketing of consumer and technology products.

Venue

PANJAB UNIVERSITY EXTENSION LIBRARY, PANJAB UNIVERSITY REGIONAL CENTRE, CIVIL LINES, LUDHIANA-141001, PUNJAB
LUDHIANA
PUNJAB
India
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Additional Information

University Business School, Panjab University Regional Centre, Ludhiana was started in the year 2007 in consequence of the vision of Prof R.C. Sobti, Vice Chancellor, Panjab University, Chandigarh to bring high quality management education to the city of Ludhiana, the industrial hub of Punjab. Within a short span of four years, University Business School Ludhiana has carved a niche for itself through its focus on academic excellence that has got reflected in its excellent placements. University Business School Ludhiana has set up a vision to be amongst Top 15 B Schools of India within the next five years.