We are living in an era of globalisation with highly competitive technology driven business environment. There is a need to continuously examine and understand the trend in behaviour of consumers of different products. The psychology, motivation, and decision strategies of consumers have to be understood not only in the context of changing consumer needs and preferences but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment, and health consciousness. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organisations to attain sustainable competitive advantage.
The present international conference at University School, Panjab University Regional Centre, Ludhiana, Punjab would endeavor to capture the dynamics of ever changing business environment and relevant issues in strategic marketing of consumer and technology products.
University Business School, Panjab University Regional Centre, Ludhiana was started in the year 2007 in consequence of the vision of Prof R.C. Sobti, Vice Chancellor, Panjab University, Chandigarh to bring high quality management education to the city of Ludhiana, the industrial hub of Punjab. Within a short span of four years, University Business School Ludhiana has carved a niche for itself through its focus on academic excellence that has got reflected in its excellent placements. University Business School Ludhiana has set up a vision to be amongst Top 15 B Schools of India within the next five years.