Event Date/Time: Oct 12, 2010 End Date/Time: Oct 12, 2010
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Description

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg
School of Management at Northwestern University.

Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.

Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing
theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations. The conference will take place on October 12, 2010 at the Faisaliah Hotel Riyadh.

Venue

PO Box 2537
Riyadh
Saudi Arabia
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