Philip Kotler in Saudi Arabia
Venue: Riyadh and Jeddah
|Event Date/Time: Oct 12, 2010||End Date/Time: Oct 12, 2010|
School of Management at Northwestern University.
Professor Kotlerâ€™s book, Marketing Management, is the worldâ€™s most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.
Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing
theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola â€” in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations. The conference will take place on October 12, 2010 at the Faisaliah Hotel Riyadh.