Using Social Media in a FDA Compliant Manner (FDA)

Venue: Online Event

Location: Palo Alto, California, United States

Event Date/Time: Oct 20, 2010 End Date/Time: Oct 20, 2010
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Description

Why Should You Attend:

The FDA recently held hearings addressing drug companies' use of social media and other online platforms to advertise, but there is much confusion among FDA regulated companies how to use social media for marketing effectively and still be compliant with regulations.


How can medical device, pharmaceutical and other FDA regulated industries use social media channels like Facebook, Twitter, YouTube and LinkedIn to get their message out in a way that is compliant with advertising and promotion regulations found in the Food Drug & Cosmetic Act? This presentation will present ways to use social media that are compliant with FDA regulations.


Learning Objectives:



Attendees will learn the following about how FDA currently regulates the use of social media for prescription products:



  • How Direct-to-consumer-advertising (“DTCA”) guidance impacts the use of social media.

  • The ways companies are currently using social media.

  • FDA advertising and promotion issues related to social media.

  • A structure for analysis of responsibility for promotion in social media.

  • Recent FDA enforcement situations involving social media.

  • Industry proposals on how to govern social media in the future.


Areas Covered in the Seminar:



  • How Direct-to-consumer-advertising (“DTCA”) guidance impacts the use of social media.

  • The ways companies are currently using social media.

  • FDA advertising and promotion issues related to social media.

  • A structure for analysis of responsibility for promotion in social media.

  • Recent FDA enforcement situations involving social media.

  • Industry proposals on how to govern social media in the future.

Venue

Online Event
2600 E. Bayshore Road
Palo Alto
California
United States
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