Digital Content Monetization West (DCM West)

Venue: Los Angeles

Location: Los Angeles, California, United States

Event Date/Time: Feb 28, 2011 End Date/Time: Mar 02, 2011
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The focus of DCM West is deliberate: every element of your time onsite helps you work out how to deliver revenue from a variety of content and formats across a wide variety of channels.

The pan-industry media & entertainment focus ensures that you learn what people in similar roles: they sell rich media content to similar audiences, so find out what they are doing to drive sustainable revenues from multi-platform content.

You'll network at the highest level with SVPs, Chief Digital Officers and CTOs of content-rich organizations in Film, Sports, TV, Publishing, Games and Music. This is more than just making new contacts - this is your opportunity to find out how your strategies compare with the leading brains in the business.

Topics will include:

* Creating new cross industry partnerships to drive revenue in a digital world

* Proven business models to monetize content across multiple digital platforms

* Social media: how can you use it to grow the audience revenue for your digital projects?

* Fast tracking the monetizing of mobile: production and distribution of profitable mobile content

* Apps that generate revenue create profit

* Metrics: keys to determining the real value of your digital content

* Successfully applying the freemium business model to drive revenue and increase loyalty

* Online and mobile game success: lessons for every media company

* Metadata strategies to drive commercialization of your digital content

* Managing user generated content: capitalizing on the opportunities: minimizing the threats

* Monetizing content for children and tweens

* Using DRM to drive revenue from the most lucrative rights

* How to create successful digital brands that engage the female consumer?

* Using digital media to enhance and drive revenue to the live events experience