Mastering Corporate Reputation Masterclass (MCR-AC)
Venue: JW Marriott Hotel
|Event Date/Time: Nov 25, 2010||End Date/Time: Nov 26, 2010|
|Registration Date: Nov 20, 2010|
Day two focuses on reputation protection in the light of high profile crises which affected global businesses such as BP, Toyota and Apple in 2010. All businesses face issues, whether environmental, safety, labour relations, health or regulatory. The day begins with a practical step by step approach to identifying, monitoring and managing issues, before moving on to the topic of crisis management. Delegates learn the key actions they must take to prevent and plan for the crises that could harm their corporate reputation. They then hear about the principles of effective crisis handling and have the opportunity to apply these techniques in a realistic scenario. The day finishes with insights into an area which poses a new threat to corporate reputation, social and online media.