Youth Marketing (youth, marketing, sa)

Venue: JW Marriott Hotel

Location: Kuala Lumpur, Malaysia

Event Date/Time: Dec 08, 2010 End Date/Time: Dec 09, 2010
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Workshop overview:
This Youth Marketing workshop is a comprehensive event, designed to enable participants from various industries to understand the current trends of youth to increase performances in their organizations. This highly interactive workshop will showcase a number of case studies to help participants handle the youth market professionally without fearing the lost of youth loyalty. This is exceptionally important if participants want to know how to survive in an extremely competitive market.
Through this workshop, participants can expect an in-depth understanding of the youth market, covering a wide range of topic discussions from understanding the do’s and don’ts when marketing to the youths to understanding the influences of social and mobile media in the youth market. By the end of this workshop, participants can expect tremendous improvements in their organizations’ youth marketing performances!

About your course facilitator:
Your course facilitator is a Professional Trainer, Social Responsibility Consultant and Speaker with deep experience in the ICT, Education and SME Development sectors. He has delivered training for Businesses, Educators and Young people in markets such as China, the Americas and Sub-Sahara Africa. His career spans over 15 years working with organizations such as Canada’s largest retailer HBC, Canada’s second largest Telecommunications company; TELUS, IBM, Cisco, Microsoft, and Canada’s National Postal Service. This had led to him to manage over $250 Million in revenues.
Your respective trainer also has experience with countries such as Botswana, Kenya, Jamaica, Canada, United States, Hong Kong, Beijing and Malawi. His experience has allowed him to work with clients in the Public Sector, Financial Services, Manufacturing, Retail and Education Sectors. He is also a member of the Canada South Africa Chamber of Business, Hong Kong Canada Trade Development Council and the Canadian Association of International Development Consultants.
In 2002, he was named Sales Representative of the Year by the Sales. He has also been honored by various Youth agencies for his commitment to mentoring young people. In 2004, he was the first Black Canadian participant in the Executive Leadership Council based out of Washington, DC.

By attending this workshop you will:

• LEVERAGE on our hands on experience with over 30,000 Youth.
• LINK relevant Social Media and Mobile technologies to business strategy.
• LEARN where organizations succeed and fail in marketing / selling to Youth.
• IMPROVE allocation of marketing dollars toward Youth Campaigns.
• ENHANCE your company’s brand image in the Youth Market.
• DISCOVER how Youth can become long term profitable customers.
• MAXIMIZE efficiency of Marketing, Sales efforts thus improving profitability.

For more information and full course agenda, email to Amy Chua at with SUBJECT: YM-AllConf


Additional Information

Free takeaways: 1. A DVD of a speech delivered to Educators teaching them about Global Awareness for Young People. 2. An article about linking Corporate Social Responsibility to Business Results.